Our proven framework isn’t about overnight growth. It’s a practical roadmap to PPC success, interrogating and improving every aspect of what you do to make your budget go further.
Data is what fuels successful real estate PPC. It’s what bidding algorithms use to produce results. And it’s what you’ll use to measure, analyse, and improve performance.
Without a good data strategy, real estate businesses find themselves dealing with double counting, failure to track the most motivated sellers, and excess bidding on poor quality leads. It’s a fast way to spend your budget, without getting a healthy return.
Track every form, call, and high-value website action to see what’s working and make sure no add dollar is unnecessarily spent.
Integrate ad data with CRM data, so search engines understand which leads lead to sales – and how to predict the real value of clicks.
As cookie-based tracking becomes obsolete, embed a better way to track conversions with the latest web analytics tech.
Let’s be honest: leads don’t matter. What really counts is whether those leads turn into deals – and, most importantly of all, profit. That’s why we treat your budget as if it were our own – and refuse to waste it on poor quality leads and irrelevant keywords.
With a complete, purpose-built PPC strategy, we’ll shape your campaigns around what the most motivated sellers want and search for. So your budget only ever goes to the kind of leads that result in appointments, cash offers, and closed deals.
Our unique real estate experience means we understand the keywords the most motivated sellers use. We’ll help you reach those leads – and weed out casual leads looking for a quick valuation.
Not all keywords are equal. The ones that indicate a high level of motivation are where we want to spend the money. We’ll segment keywords into campaigns with different cost-per-lead targets, helping your budget go further.
What does your dream lead look like? From geo-targeting to focusing on areas with specific types of property to targeting based on income group, we’ll help you get more of those leads, month after month.
Cost per Lead (CPL) = Cost per Click (CPC) x Conversion Rate (CVR).
It’s that simple. Conversion rate optimisation matters because it’s what lets you spend more on clicks, without compromising your profit margins or lead value.
A boring template, bad user experience, and uninspiring copy just won’t cut it. We’ll help you demand attention, stand out, and drive people to take action – at every step of the journey from click to contact.
Maximising conversions is only possible when design, copy, and UX are working in harmony. Our team is made up of experts in their fields, working together to deliver 25-30% conversion rates on average.
With so much experience working with real estate investors, we bring unique insight into the needs of the most motivated sellers – and what it takes to turn them into a lead that’s ready for you to action.
The click is just the first part of the journey to becoming a lead. We’ll guide people through that journey, step-by-step, with frictionless, persuasive experiences at every touchpoint – from ad copy to mobile-first design.
